Designing interactive systems across screens, spaces, and intelligence.

> Hello, I’m

Cecilia Xu

Product Designer & Creative Technologist|

I turn behavioral insights into playful digital and physical experiences.

Say hi ↗

SelectedWorks

Growth-driven check-in design that brings readers into the app and back every day

UI/UX

An AI reading companion you wake like a genie lamp

Hardware

A merge-and-build tavern game inside Tencent News

Game

Making AI-driven hiring legible for job seekers

UI/UX

Urban playground built from social media imagery

Creative

A VR eye-tracking study of how corner angles shape where visitors look

XR

ACuriousDesignerBuildingPlayableWorlds

WiredMyFirstSensorInElementarySchool

HasBuiltTreehousesAndCardboardFurniture

VisualDirectorFor30+StageShows

BecameA3rdDanInTaekwondoAt15

ASeasonedDaydreamer

AHandmadeGirlWhoLovesCrafting

DreamsOfOpeningAHomemadeBakery

ACuriousDesignerBuildingPlayableWorlds

Along the Way

Connect